How is changing an attitude different from instilling an attitude?
What will be an ideal response?
The most dramatic response you can request of your listeners is that they change a value, belief, attitude, or behavior. The response you seek is dramatic because you attempt to change opposition to support, or support to opposition. Instilling an attitude is addressing a problem in which your audience is undecided or unaware.
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One of the following is not an advantage of the handheld microphone:
a. it allows the host to control audience questioning b. it allows the guest to also handhold the mic c. it allows the host to control mic-to-source distance d. it helps to generate a closer psychological rapport with the television audience
In Audio for Media, the author, Stanley Alten, speaks about a paradox occurring in audio production. Which of the following best describes this paradox?
a. The technology exists to produce very high quality audio, yet most listeners prefer low quality compress audio formats. b. Computer technology is getting faster and smaller, yet audio production equipment is getting slower and larger. c. The distribution of audio production products is much easier and quicker with the internet, yet most audiences are still going to traditional sources for their entertainment needs. d. Despite the digital transformation in audio production, most audio professionals still prefer analog audio production equipment.