The Kennedy-Miller card check bell was first introduced in the U.S. Congress in 1991

The key to utilizing organizational core competencies is to ________ that make up the essence of the business

A) force organizational departments to justify the budgetary components B) vertically integrate and own all intermediaries C) own and nurture the resources and competencies D) emphasize global promotions E) segment the workforces

Because family needs and expenditures change over time, marketers may segment consumers by ________

A) age B) generation C) family life cycle stage D) social class E) psychographics