Identify and discuss the major steps in the consumer research process. Why is each step important to the success of the process as a whole?
What will be an ideal response?
The consumer research process includes 6 major steps:
1. defining the objectives of the research
2. collecting and evaluating secondary data
3. designing a primary research study
4. collecting primary data
5. analyzing the data
6. preparing a report on the findings
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Consolidated financial statements are prepared for the:
A) balance sheet and income statement only. B) statement of cash flows and statement of stockholders' equity only. C) balance sheet, income statement and statement of cash flows only. D) balance sheet, income statement, statement of cash flows and statement of stockholders' equity.