Future interest in real property refers to an interest in ________
A) real property that involves actual and current possession
B) real estate that represents the highest form of ownership
C) real property that has been sold or permanently transferred to a third party
D) real property that a grantor retains for himself or herself or a third party
D
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Java Jacket is a company that designs and prints ads on the paper sleeves that go around hot coffee cups sold in coffee shops. To find clients to advertise on the sleeves, the company sent a representative to companies such as Warner Brothers, eBay.com, and The Wall Street Journal to tell them how their ads on sleeves would give them inexpensive exposure to a large number of potential customers. How can Java Jacket's activities best be described?
a. as mass communication b. as personal selling c. as public relations d. as implicit communication
Frequent flier miles are an example of ________ programs
A) customer differentiation B) customer identification C) loyalty D) customer lifetime E) product champion