The marketing team was asked to create a mission statement for the upcoming financial year. The team came up with, "By the end of the year, our team will produce more advertisements"

Which part of the SMARTS test did the team mission statement lack?
a. Specific
b. Attainable
c. Relevant
d. Time-bound

A

Communication & Mass Media

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As soon as the news program begins an interview with the President of the United States, Dolores quits paying attention and she mumbles to herself, "I already know everything he has to say and I don't want to hear it again." Dolores ability to listen is being hindered by

A) message overload. B) prejudgment. C) preoccupation. D) message complexity. E) noise.

Communication & Mass Media

Which of the following criteria of choosing an interviewee requires an interviewer to consider the interviewee's proclivity toward exaggeration or oversimplification?

A. willingness B. availability C. capability D. level of information

Communication & Mass Media