The word count for a 30-second radio commercial is approximately:

What standard(s) should be applied when critically evaluating speeches?

A) the effectiveness standard B) the artistic standard C) the rhetorical standard D) both the artistic and effectiveness standards E) both the effectiveness and rhetorical standards

____________________ are informal rules that guide how members of a culture act, as well as how they think and feel

Fill in the blank(s) with correct word