The steps a consumer goes through when reacting to promotion are called _____

a. information search
b. Herzberg's theory of motivation
c. the hierarchy of effects
d. the consumer's decision process

c

Business

You might also like to view...

Disparate treatment could be legal if the discrimination _____.

A. is practiced to increase efficiency B. is performed by a governmental organization C. is performed by a private employer D. is intended to reduce affirmative action E. is categorized as a bona fide occupational qualification

Business

________ is the Base 16 numbering system, and it is more efficient for expressing large numbers

A) Octagonal B) Hexagonal C) Hexadecimal D) Octidecimal

Business