Explain why it is accurate to say that sponsorship can lay the groundwork for making a sale using other types of marketing communications
What will be an ideal response?
Sponsorship in and of itself will not convey a direct promotional message or encourage immediate consumer action, as advertising and sales promotion do, but it does create positive thoughts and feelings that consumers associate with a brand.
Business
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The traditional Mazur plan does not reflect the importance of store branch locations
Indicate whether the statement is true or false
Business
A life estate that is measured by the life of a third party is referred to as ________
A) estate pour autre vie B) servient estate C) community property D) future interest
Business