Which of the following is NOT one of Gruning’s four models of public relations?
a) Two-way symmetric
b) Public information/journalism
c) Press agentry/publicity
d) Planned behavior
Answer: D
Communication & Mass Media
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This president and his advisers raised the manipulation of television news, begun in the Kennedy administration, to a fine art:
a) Richard Nixon; b) Gerald Ford; c) Jimmy Carter; d) Ronald Reagan; e) George H.W. Bush
Communication & Mass Media
Arguing with an audience with whom the advocate has a shared history means he or she ______.
a. is held to a lower standard of proof b. is able to select relevant examples c. will enjoy greater credibility d. can expect affirmation
Communication & Mass Media