Which of the following is considered the best approach for PR professionals during a client crisis?

President Obama has demonstrated his tremendous public speaking abilities numerous

times. He is also often thought of as positive, hopeful, and a change?maker. Ascribing these positive characteristics to the President could be the result of which perceptual bias? a. the halo effect b. the reverse halo effect c. the angel effect d. perceptual accentuation e. perceptual attenuation

Evidence is only any good when the audience thinks it is credible

Indicate whether the statement is true or false