A bricks-and-mortar retailer questions whether it should also sell goods through the Web as part of a dual distribution channel strategy. What step is involved in the retailer's direct marketing strategy?

A contract between two parties that legally bind one party to perform but allows the other party to disaffirm it, is

A) executed B) void C) voidable D) bilateral

When recording respondents' answers, interviewers should include all probes and comments

Indicate whether the statement is true or false