Buzz works best when companies put paid consumers in charge of creating their own messages

___________ enables a firm to: identify its product(s), stimulate repeat sales, stimulate new product sales,

Fill in the blank(s) with the appropriate word(s).

A company's budget manual should include all of the following except:

a. Statements of the budgetary purpose. b. Original, revised, and approved budgets. c. Sample budgetary forms. d. The amount of budget slack that will be tolerated.