Which of the following statements is true?
A) A computer program can be copyrighted in Canada.
B) A computer program cannot be copyrighted in Canada.
C) A computer program can be copyrighted in Canada, but not its "interface".
D) An icon – a distinctive graphic image – in a program can itself be copyrighted.
E) Both A and D
E
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Within the five identified conflict management strategies, ignoring the issue is termed
a. forcing. b. yielding. c. compromising. d. avoiding. e. problem solving.
A firm finds that 50% of the target market is exposed to a marketing communication, 40% of that group is aware of the offering, 80% understand the message. WIthin that group, 60% intends to purchase, and 70% of that group actually does purchase
The customer response index is 6.7%. What is the difference in the value of the customer response index if 80% of the group intends to purchase and 60% of that group actually does purchase? A) 0% B) 1% C) 2% D) 3% E) 4%