Describe the difference between beliefs and values. Why must a speaker be aware of this difference?

What will be an ideal response?

- Beliefs are statements that listeners regard as true. They can typically be verified by a written source.
- Values are positive or negative judgments that listeners make. Values cannot be verified by a written source.
- Speakers should uphold their own beliefs and values but should also emphasize the connections between the listeners' beliefs and values and their own.
- Listeners hold many general beliefs and values about countless topics and these personal thoughts will affect the way they listen to and receive the speaker's message.

Communication & Mass Media

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What will be an ideal response?

Communication & Mass Media

Collateral materials run the risk of which one of the following?

a. poorly written content b. not enough content c. poorly conceived content d. too much content

Communication & Mass Media