General Foods produces many different brands of coffee, including Brim, Maxim, Maxwell House, International Coffees, Sanka, and Yuban. Each brand is likely to have its own ________
A) venture team
B) market manager
C) product category manager
D) communication manager
E) brand manager
E
Business
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Which of the following is the number of different product lines available at a particular retail store?
A) merchandise breadth B) inventory depth C) merchandise depth D) retail diversity E) point-of-sale range
Business
What contractual form of governance is a legal partnership between two firms to own equity in a third firm formed by the two partners?
a. strategic alliance b. joint venture c. licensing d. contract manufacturing
Business