ROI stands for ________
A) rate of interest
B) real or imagined
C) return on investment
D) relationship ordinal indexing
E) relevance of information
Answer: C
Communication & Mass Media
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A semantic differential has ___ rating points between two bi-polar adjectives
a) Three b) Five c) Seven d) Ten
Communication & Mass Media
_________ and messages do not only reflect society, but, instead, also create meaning and future direction for the audience.
A. Representations B. Mediated messages C. Tropes D. Movies
Communication & Mass Media