Which of the following is the largest retailer in the world in terms of annual sales according to the top five global retailers, 2012?

Which term below refers to a criterion for judging the attractiveness of two or more alternatives when using a decision variable?

A. Decision theory B. Decision rule C. Ex post facto evaluation D. Choice theory E. Success probability

Identify the appeals that are intended to tap an underlying psychological benefit of the purchase decision?

A) feature/benefit appeals B) competitive advantage appeals C) favorable price appeals D) emotional appeals