A company that experienced a major chemical spill while upgrading its facilities makes the following claim: “We were attempting to install new pollution control equipment and during this process a tank was damaged, releasing the chemical.”This is an

example of which of the following image restoration strategies?

a) good intentions
b) defeasibility
c) minimization
d) provocation

ANS: d

Communication & Mass Media

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According to Walter Fisher's Narrative Theory, which of the following terms refers to whether the elements of a story, such as the consistency of characters and actions, hang together and make sense?

a. story fidelity b. story coherence c. story apprehension d. story probability e. story consistency

Communication & Mass Media

Kelly Boldan, Editor of the West Central Tribune in Willmar, Minnesota tells us that the small stories are successful all the time. Why?

a. They are published in small towns. b. They tell people’s stories. c. They spread on social media and become big. d. They are easy to write.

Communication & Mass Media