In cluster analysis, the set of variables selected should describe the similarity between objects in terms that are relevant to the marketing research problem

For years, Mercedes-Benz utilized a ________ pricing strategy; however, this created an opportunity for Toyota to introduce its luxury Lexus line and undercut Mercedes

A) gray market B) skimming C) penetration D) market holding E) cost-based

Juan Garcia plans the daily promotional releases about his company's products and services. He can be described as a(n) ________ planner

A) strategic B) selective C) tactical D) niche E) operational