To determine "market share," one would require knowledge of which of the following?
A) What other products compete with the product
B) Where the product is sold
C) How much of the product is sold
D) All of these
D
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The purpose of tactical planning is to
a. establish a general purpose for the organization. b. translate strategic plans into specific goals and plans for organizational units. c. tell entry level workers what to do on a daily basis. d. compensate for past mistakes.
Which of the following is true of a good marketing information system?
A) It focuses solely on maximizing the amount of data generated irrespective of relevance. B) It typically uses only external sources of data in marketing research. C) It balances the information that a firm would like to have against what they really need. D) It develops a way of offering information about future plans of action that might not be very feasible or cost-effective. E) It eliminates the time-consuming task of assessing the information needs of a firm.