Attention is directed towards messages that are lengthy

Media literacy involves all of the following EXCEPT

A) not confusing messages and messengers. B) understanding the limitations and possibilities of various media platforms. C) having a clear framework for the history and traditions of media. D) appropriately balancing the costs and benefits of various media messages.

Network television broadcasts became a nationwide societal unifier because

A) they attracted huge audiences who all watched the same cultural fare. B) prime time viewing hours encouraged people to stay at home with their families. C)TV sets were manufactured in the United States and their sale created an economic boom. D) people could choose from a wide variety of different types of programming.