Name a few products for which personal influence plays a significant role in marketing communications
What will be an ideal response?
Personal influence carries especially great weight when products are expensive, risky, or purchased infrequently, and when products suggest something about the user's status or taste. On that count, life insurance, real estate, health services, automobiles, luxury items, consultation services, etc. can be expected to be significantly influenced by word-of-mouth and endorsements by credible sources.
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Which one of the following is a permissible question for applications and interviews?
A. How old are you? B. What organizations or groups do you belong to? C. Have you ever been arrested? D. Have you ever worked under a different name?
Which is TRUE of consideration?;
A. It must be currency B. It has to include love and affection C. it is never present in a real estate contract D. it can be anything of value