With _________ _________, the sport marketer must consider the relative advantage of the new product over old preferences, complexity or difficulty in adoption and use, and compatibility with consumer values.

A membership club has a higher inventory turnover than a traditional department store

Indicate whether the statement is true or false

Using the WACC to evaluate all projects has the effect of making low-risk projects look MORE attractive and high-risk projects look LESS attractive

Indicate whether the statement is true or false.