In choosing a form of business organization for a new enterprise, important factors include the ability to raise capital

Stock dividends have no effect on total stockholders' equity

Indicate whether the statement is true or false

Which of the following strategies is referred to as the "workhorse" that has to succeed in order for the strategic market plan to achieve both short- and long-run performance objectives?

A) a harvest strategy B) a marketing mix strategy C) a defensive strategy D) an offensive strategy E) a monetizing strategy