Use the information provided in Table 1.2. What is the multifactor productivity of the current process?

Companies can run the same marketing communications programs as used in the home market or change them for each local market, a process called ________

A) product communications B) market development C) dual adaptation D) diversification E) communication adaptation

Tested product or system, training manuals, and user manuals are outputs of this phase

A) conceptualization B) design C) implementation D) closure