In the PESO model, explain why it is difficult to predict the results of relying on Shared Media.
What will be an ideal response?
Using shared media means people on social media may or may not share your
organization’s content. There is no guarantee any sharing will be the result, or if the
sharing occurs, it will be the kind of sharing the organization was looking for. The
organization simply cannot control those who do the sharing. There is some risk in that.
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When designing presentation aids, it is important to develop a consistent visual theme
Indicate whether this statement is true or false.
Which of the following situations best represents group communication as defined in the text?
a) People talking in an elevator b) People discussing the weather at an airport c) Fans cheering at a baseball game d) Jury members deliberating a court case e) A congregation listening to a sermon