Each of the following is strategy the Summative Model suggests would be an effective means of persuasion except:
a. changing the strength of a salient belief
b. adding a new belief of the appropriate valence
c. negate existing beliefs
d. changing the evaluation of a relevant belief
c. negate existing beliefs
Communication & Mass Media
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What is the difference between the evaluating and resolving steps in the process of listening?
What will be an ideal response?
Communication & Mass Media
Which of the following is NOT a common appeal in radio commercials?
a. Personal Fulfillment b. Bandwagon Effect c. Fear of Rejection d. Sexual Success e. Independence
Communication & Mass Media