When PR practitioners play the role of problem finders and problem solvers or preventers,
a. they are dealing with intangible, immeasurable and unpredictable elements of a business.
b. they are engaged in conducting communication audits.
c. they are engaged in propaganda-for-hire.
d. they are identifying issues and communicating the significance and potential for problems of those issues to management.
D
Communication & Mass Media
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If you were to ask questions such as "What brings these people together?" or"What do they expect to hear?" you would be showing concern for
a. audience analysis. b. occasion analysis. c. purpose analysis. d. idea analysis.
Communication & Mass Media
Which presentation aid is most useful when your subject is complex or your message contains
a lot of statistical information? A) handout B) chalk and marker board C) transparency D) slide
Communication & Mass Media