Explain business strategy as an overarching strategy
What will be an ideal response?
We can think of business strategy as the overarching strategy that brings
together sourcing strategy, technology strategy, and market strategy in ways that
reinforce one another. Sourcing strategy specifies what the business should acquire from others and what it will produce itself. Technology strategy concerns the design knowledge and process know-how that transforms inputs to outputs of greater value. The distinction between business strategy and market strategy has blurred somewhat. Porter said: "Deciding which target group of customers, varieties, and needs the company should serve is fundamental to developing a strategy.
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What is the intersection of a row and a column in a cross-tabulation table called?
A) a "cross-tabulation cell" B) a dangerous intersection C) a chi-square D) a "cross-cell interaction" E) an intersect cell
(n) _____ is essentially a targeted marketing letter sent to someone who may need your products or services
A) contract B) statement of work C) deliverable D) unsolicited sales proposal E) business case