Facial recognition technology has allowed marketers to target specific neighborhoods with alternative media advertising

The historical approach correlates past sales to past advertising expenditures using advanced statistical techniques

Indicate whether the statement is true or false

Sales & Marketing Management's annual Survey of Buying Power provides data to help you analyze each of your U.S. markets, whether they are cities, counties, metro areas, or states

What of the following information is also true of the Survey of Buying Power? A) It features statistics, rankings, and projections for every county and media market in the United States with demographic broken out by age, race, city, county, and state. B) It features information on retail spending; and projections for future growth in these areas. C) It features a unique measure of spending power that takes population, EBI, and retail sales into account to determine a market's ability to buy. D) All of the above are true.