When an agency gets a new client, the first thing the agency team should do is learn about the ________

A ________ is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges

A) product line B) line extension C) private brand D) multibrand E) new brand

Which of the following is true about the concentrated marketing strategy?

A) Companies that rely on a few segments for all of their business will suffer if a segment turns sour. B) Concentrated marketing is not profitable for most firms. C) Niche marketing involves few risks for most firms. D) Concentrated marketing involves going after a small share of a large market. E) The Internet has limited the use and benefits of niche marketing.