Kyle is buying a new mattress for his bed. Instead of spending hours or days finding the perfect mattress, Kyle buys the first mattress that is in his price range, and feels "comfortable enough." Kyle's behavior is typical of a(n) _______________
A) maximizer
B) heuristic thinker
C) algorithmic thinker
D) satisficer
Answer: D
Rationale: Two types of consumers have emerged in our society. Satisficers are individuals who seek to make decisions that are, simply put, "good enough." In contrast, maximizers are individuals who attempt to evaluate every option for every choice until they find the perfect fit.
Psychology
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