Because consumers buy products that are extensions of their personalities, marketers try to create ________ that will appeal to different types of people

If a casting agent works for two Hollywood actors, the agent is liable for ________

A) dual agency B) competing with the principal C) usurping an opportunity D) self-dealing

In marketing your company globally via the Web, it is recommended to include several "language buttons" on the opening page of a site that take customers to pages in the language of their choice

Indicate whether the statement is true or false.