Branded Coca-Cola cups have been prominently featured on episodes of American Idol. This is an example of ________

A) advertising
B) sponsorship
C) viral marketing
D) sales promotion
E) product placement

E

Business

You might also like to view...

All of the following would be legitimate reasons for refusing a residential listing EXCEPT?

A. The seller wants an unreasonable price for the property. B. The property is not in the firm's geographical service area. C. The firm deals only in commercial properties. D. The property is located in a minority area and would be difficult to market.

Business

In a waterfall approach to international expansion, ________

A) firms enter countries gradually in a sequence B) firms enter those countries first where the demand for the product is greatest C) countries are entered based upon the availability of government subsidies D) firms enter those countries first where the supply of raw material is greatest E) countries are entered based upon ease of entry

Business