People who drink Cheerwine (a cherry-flavored cola) are extremely loyal to this product that is primarily found in the Maritimes. How would increased advertising of Cheerwine affect extremely brand loyal users of Cheerwine?
a. The advertising could cause the loyal Cheerwine users to buy more.
b. The advertising could encourage the loyal Cheerwine users to try other brands.
c. The advertising would have no effect because loyal users of Cheerwine have a neutral frame of reference.
d. The advertising could create a positive frame of reference for the loyal Cheerwine users.
Ans: a. The advertising could cause the loyal Cheerwine users to buy more.
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