What is a positioning statement? What information should be included in a positioning statement?
What will be an ideal response?
A positioning statement outlines the way marketers wish consumers to perceive their products relative to competitors' products. Successful marketing plans generally include a positioning statement. The statement identifies potential consumers of a product and the various ways they may be influenced by the product. A useful positioning statement should be able to answer such questions as 1. what do consumers think of the product; and 2. how will consumers learn about the product? A workable positioning statement should run between four and six sentences and serve as a planning tool for a marketing campaign.
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Banks and other lending institutions ________
A) frown upon family funding for start-up businesses B) have lending models better fitted for start-up businesses compared with established businesses C) are in competition with the Small Business Administration (SBA) for start-up loans D) are often next sources of financing for businesses after personal and family contributions
What is SOX?
What will be an ideal response?