Which one of the following is not one of the suggestions for selecting your developmental material?

a. provide a variety of supporting material
b. distribute your material evenly
c. distribute your material at the beginning for emphasis
d. have at least one piece of evidence for each main point

c,

Communication & Mass Media

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According to the Impact / Money box, “Digital Cracks 50 Percent of Ad Revenue at Wired Magazine,” roughly 90 percent of Wired’s digital ad revenue is coming from the traditional Web site

a. True b. False

Communication & Mass Media

The term noted reader refers to anyone who can recall seeing the advertisement and read more than half of the ad copy or written material

Indicate whether the statement is true or false

Communication & Mass Media