Qualitative research methods __________
a. often use statistics to measure effects
b. focus on media ratings
c. are the best form of audience measurement
d. provides non-numerical knowledge about communication
e. all of the above
d
Communication & Mass Media
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A(n) ________ is a sentence that leads your audience from one main point to the next
What will be an ideal response?
Communication & Mass Media
Madison's speech topic is wedding cake design. Which would be a statement of specific purpose?
a. Wedding cakes have evolved from special desserts to works of art. b. Once a wedding cake design is selected, the next step is to choose the ingredients. c. To inform the students in baking class about wedding cake design. d. As you have learned, wedding cake design is an art form of its own.
Communication & Mass Media