An in-market advertising research method that monitors a brand's performance and advertising effectiveness is:

One of the dangers associated with downsizing is that ________

A) it leads to a drop in prices of products and services B) it reduces the company's ability to clear its debts C) it increases a company's overheads to high levels D) it brings down the social costs the organization has to face E) it sometimes leads to rehiring of laid off employees

The best opening for a positive message includes the single most important information you need to give the audience

Indicate whether the statement is true or false