What is an optimum currency area?

What will be an ideal response?

An optimum currency area is an area that balances the microeconomic benefits of perfect exchange rate certainty against the costs of macroeconomic adjustment problems. The area is therefore suitable for the introduction of a single currency and monetary union. Sharing a currency across a border enhances price transparency (that is, makes prices easier to understand and compare across countries), lowers transactions costs, removes exchange rate uncertainty for investors and firms, and enhances competition. The potential cost of a single currency is the loss of independent monetary policies for the participating countries. If countries experience adverse shocks, such as a sudden fall in demand for a country's main export product or a sudden increase in the price of one of the main inputs for a country's manufacturing sector, it can no longer stave off a recession or unemployment through monetary policy actions when it has a common currency. It also cannot devalue its currency to try to regain competitiveness.

Business

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In the context of the number and the intensity of external factors in the environment that affect organizations, a(n) _____ is defined as an environment with few environmental factors.

A. dynamic environment B. simple environment C. complex environment D. uncertain environment

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Which of the following is a challenge in which business marketers differ from the consumer marketers?

A) understanding deep customer needs in new ways B) identifying new opportunities for organic business growth C) geographically concentrated buyers D) calculating better marketing performance and accountability metrics E) competing and growing in global markets, particularly China

Business