Companies that cooperate extensively with competitors:
a. often do so because they are desperate.
b. experience a lower return on equity than companies that have an intermediate level of competitor alliance intensity.
c. experience a higher return on equity than companies that have an intermediate level of competitor alliance intensity.
d. experience about the same return on equity as companies that have an intermediate level of competitor alliance intensity.
e. should try to "beat" the alliance partner.
B
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Integrated marketing communications is:
a. the use of different promotional tools b. a planned coordinated campaign c. delivery of a clear, consistent message d. for a target audience e. all of the above
Ease of entry is simplest for which service retailer type?
a. nongoods retailer b. rental-goods retailer c. retailer with extensive licensing requirements d. leased goods retailer