According to the advertising pyramid, the first tack of advertising is to communicate enough information about the product to develop conviction

a. True
b. False

Answer: b. False

Business

You might also like to view...

The terms dependent and independent are arbitrary designations and are customary to regression analysis

Indicate whether the statement is true or false

Business

Why are more and more companies empowering nonmanagerial employees?

A) Managers needs to make quick decisions. B) Organizational upsizing left many managers with smaller spans of control. C) Empowerment is appropriate for all circumstances. D) Managers must cope with increased work demands.

Business