A company decided to launch a new brand of detergent called ProWash. The manager asked the research team to call twenty random people and ask them about their expectations from ProWash. Which type of research is this?

Which of the following is not a category of territory?

a. primary b. home c. intimate d. public e. body

What is the most important benefit of carefully defining one's research questions in advance?

a. It gives you a strategic edge on the competition b. You avoid gathering irrelevant information and wasting time c. It helps you to discover past mistakes and avoid future ones d. You will keep upper management satisfied with your program