A local business that hires a sign holder to stand on the sidewalk, trying to catch the attention of passersby by promoting a special marketing event, is using ________
A) guerrilla marketing
B) viral marketing
C) product placement
D) advertainment
E) mobile marketing
A
Business
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The AICPA committee on assurance services has identified a professional service called ElderCare (PrimePlus) services. One fundamental purpose of this assurance service is to assist the elderly and their families by
a. Investing the funds of the elderly person b. Reporting whether specified objectives are being met by caregivers c. Choosing caregivers d. Performing operational audits of healthcare providers
Business
The frequent-flyer programs offered by every major airline in the world are examples of:
A) loyalty programs. B) contests. C) sweepstakes. D) purchase programs.
Business