When you seek to overcome apathy in your audience or

reinforce an existing attitude, belief, value, or behavior, you
are creating a persuasive speech to

a. entertain.
b. inspire.
c. convince.
d. stimulate.

d

Communication & Mass Media

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Kara is accepting an award. She wants to use a method of delivery that has the most potential for eye contact with the audience, because she wants to really "drive home" her points. What method of delivery would be BEST?

A) memorized speaking B) impromptu speaking C) extemporaneous speaking D) manuscript speaking

Communication & Mass Media

Andre and Jewel have been classmates since elementary school. Although they were best of friends early on, all Andre recalls now that they're in college about Jewel is what a snob she turned out to be in high school. Andre's perception is based on the

a. reverse halo effect. b. halo effect. c. recency effect. d. primacy effect.

Communication & Mass Media