On his way into work, Charlie sees a sign for an upcoming concert for the band Cake. Without even realizing it, the word cake has made Charlie think of baked sweets, which makes him think of getting a donut. This is an example of ______________

A) categorization
B) priming
C) linguistic relativity
D) sentence verification

Answer: B
Rationale: Priming is the activation of individual concepts in long-term memory by exposure to a particular stimulus. Priming may cause you to become aware of a related concept, or may make you more sensitive to specific concepts without actually becoming aware of them.