A manufacturer of a product in the decline stage of its product life cycle would be LEAST likely to do which of the following?
A) continue producing the product for loyal users
B) reduce the advertising budget for the product
C) phase out production of the product
D) advertise heavily without changing the product or its target market
E) withdraw most marketing support for the product and rely on e-commerce
D
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A(n) ________ captures the extent to which goal congruence exists among partner firms' self-interests and the degree to which complementary resources and capabilities enable the partner firms to capitalize on marketplace opportunities
a. reseller partnership b. sustaining reseller partnerships c. alignment d. transforming channels
Bricoleurs tend to solve novel problems by_____
a. following rules carefully b. combining taken-for-granted resources in novel ways c. focusing on the "one-best-way" to solve the problem d. none of the above