Define critical listening and note how it is similar to, and different than, informational listening.

Persuaders use cognitive dissonance to reinforce desired behaviors and attitudes

Indicate whether the statement is true or false

PR practitioners evaluate audiences based on the probability of achieving the campaign communication objective. What is a typical consideration in audiences?

a. the demographic makeup of the audience b. the relative size of the audience c. the potential audience response to a communication d. the geographic makeup of the audience