Many consumers, especially when faced with an uncertain purchase decision, think which of the following?

a. A high price is an indication that consumers are being exploited.
b. A high price will always lead to major price discounts to wholesalers and retailers that distribute it.
c. A high price is a signal of quality.
d. A high price is a sign of the company's overall market share.

Ans: c. A high price is a signal of quality.

Business

You might also like to view...

The cost of a building depends on whether the company is constructing the building or is acquiring an existing one

Indicate whether the statement is true or false

Business

The face value for a share of stock, printed on the stock certificate, is the stock's:

A. Liquidation value B. Stated value C. Par value D. Book value E. None of the above

Business