Laws are passed to prohibit certain behavior in the ____ stage of individual ethical development

The major advantage of mail-delivered coupons is that they: a. have been shown to increase the amount of product purchases

b. are relatively inexpensive. c. are very efficient in reaching their target market. d. are usually redeemed by consumers who are already users of the brand.

A popular approach to measuring the strength of the relationship between two categorical variables is

a. cross tabulation. b. Pearson chi-square test of independence. c. Cramer's V. d. regression analysis. e. Kendall's coefficient of concordance.